About Us

Nidhi Sharma

Founder

Co-founder, Product Research + Branding WizardThe flavor visionary who digs deep into regional recipes and gives them a vibrant brand identity. Her meticulous research ensures that every snack we produce is as genuine as it is irresistible.

Sarita Sharma

Manufacturing Head

With a heart rooted in culinary heritage and hands skilled in precision, Sarita leads our production with unmatched dedication. From sourcing high-quality ingredients to refining age-old techniques for today’s standards, she’s the reason Desi Karara’s flavors strike the perfect balance between authenticity and consistency. Every bite of Thekua, Nimki, or Masala Nimki bears the stamp of her perfectionism.

Anshi Sharma

Co-Founder

Co-founder, Social Media + Modern Marketing StrategistThe digital pulse of Desi Karara, Anshi spins magic on screens—crafting reels, campaigns, and visual stories that connect tradition with Gen Z style.

Magaram Dey

Marketing Head

Where flavor meets flair, Magaram takes center stage. Blending sharp strategy with cultural insight, he ensures Desi Karara speaks to every generation. From catchy campaigns that evoke nostalgia to youthful reels that trend across platforms, Magaram transforms our snacks into a lifestyle—crisp, colorful, and endlessly crave-worthy.

Rajiv Kumar

Co Founder

Tech + Legal MavenThe creative force with a sharp eye for compliance and a flair for storytelling. From dazzling product descriptions to snappy jingles, Rajiv ensures every pixel and word aligns with the brand’s authentic vibe.

Crunching Culture, One Bite at a Time